Overview

Sports have the power to unite people globally, generating passion for supporting beloved teams regardless of their physical location. Major sports franchises such as those in European football have experienced significant growth and transformation in recent years, and yet the European football industry remains undervalued compared to North American sports franchises. European leagues yet offer significant financial upside in media rights compared to their North American counterparts. This project aims to acquire a European football club in a lower league and implement Web 3.0 technology to enhance the club's digital native power both on and off the field.