# Opportunities and Motivation

People from around the world, including local businessmen, foreign billionaires, private equity firms, and supporter groups, have increasingly shown interest in European football clubs. The DAO community, a new archetype of football club ownership, offers an additional opportunity for football clubs' ownership, enabling supporters and fans worldwide to have a say in decision-making and perhaps win the vote to move the club forward. The digital token will have tangible value throughout the campaign.
